I love this blog post from Ph.D. in Parenting comparing drunk driving ads to breastfeeding ads. It offers a compelling, yet simple, point, "...scaring people only works if you offer them an alternative."
So basically, it's all well and good to promote the idea that that breastfeeding is best formula has risks. But without taking it a step further, like telling women where to go to for support, the ads will not be effective.
To add to the ad problem, it goes on to discuss the lovely-yet-watered-down breastfeeding promotion ads that appeared last year (one example pictured above). So compelling is this link to a Washington Post story from 2007 about how powerful formula company lobbyists successfully campaigned against stronger ads. Here is a longer story about the softened media campaign.
via Ph.D. in Parenting
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